Commercial CV

Todd O’Neill

Murfreesboro, TN, USA
oneill.todd@gmail.com | +1 210 823 0542 | LinkedIn: toddoneill

Profile

Digital transformation and technology strategy leader with 30+ years spanning enterprise UX and content systems, AI adoption and governance, and organisational capability building. Track record spans a Fortune 200 financial services firm, an international professional association, and 14 years leading applied technology curriculum and emerging-media programmes in higher education.

Consistent pattern across every role: leading technology adoption, building stakeholder buy-in, and developing the people who must use the systems once they’re live.

Core Competencies

  • AI Strategy, Governance & Adoption
  • Digital Transformation
  • UX & Interaction Design
  • Enterprise Content Management
  • Training Programme Design & Delivery
  • Stakeholder Management
  • Content Strategy
  • Curriculum & Capability Development

Experience

Professor Emeritus, Interactive Media

Middle Tennessee State University (MTSU) — 2026–Present

Associate Professor, Interactive Media

Middle Tennessee State University (MTSU) — 2019–2026

  • Founding member of the institution’s AI Initiatives group (2022–Present); developed and delivered AI literacy, ethics, and adoption curriculum for faculty and student stakeholders, positioning the college as an early adopter of responsible AI practice.
  • Selected as contributing member to the university’s Strategic Plan 2026 Community Engagement Pillar (2023–2025), working cross-functionally on institutional strategy tied to external stakeholder and industry engagement.

Assistant Professor, Interactive Media Programme Coordinator

Middle Tennessee State University (MTSU) — 2012–2019

  • Coordinated the Interactive Media degree programme’s curriculum planning, student recruitment, and industry-facing partnerships as Programme Coordinator (2012–2019).
  • Led design and delivery of applied technology curriculum covering UX design, interactive media, and emerging-technology adoption (AR, 360°/immersive media), translating fast-moving technical concepts into practical skills for a non-technical audience.

Managing Director

DoingMedia — 2007–2012

  • Provided digital content strategy, media production, and technology training services to small business and non-profit clients, translating enterprise-grade digital practices for resource-constrained organisations.

Founding Partner

C4 Workspace, San Antonio, TX — 2009–2011

  • Founded and grew San Antonio’s first coworking space, building a member community of startups, consultants, and independent creative professionals from zero.

Senior Business Analyst

USAA, San Antonio, TX — 2006–2007

  • Led strategy, requirements, and implementation for an enterprise search engine (FAST Search) and web content management system (Documentum) at a Fortune 200 financial services firm.
  • Owned the operational plan and ongoing operations for both platforms post-launch.

Web Producer

USAA, San Antonio, TX — 1998–2006

  • Served as interaction design lead and subject matter expert on enterprise software acquisitions spanning web content management and enterprise search.
  • Produced an award-winning public-facing website (Silver Spur Award, Texas Public Relations Association, 2000; Outstanding Achievement, Texas Interactive Multimedia Awards, 2000).

President

Media Communications Association-International (MCA-I) — 2000–2001

  • Led professional staff and volunteers of a 5,000+ member international association through an 18-month financial recovery, reducing organisational debt 70% (from $250,000 to $65,000) through fiscal strategy and budget management.
  • Previously served as Vice-President (1998–1999) and Regional Vice-President (1996–1998).

Earlier career (1982–1998): corporate video production and CD-ROM/multimedia producer roles including Graphix Zone (Irvine, CA), Video Solutions (owner, Anaheim, CA), and Automatic Data Processing (Roseland, NJ). Full details available on request.

Education

M.S., Television/Radio

Brooklyn College, City University of New York (CUNY), 1983

Recognised by QQI/NARIC Ireland as comparable to NFQ Level 9 (Ireland).

B.A., Communications

William Paterson University, 1980

Recognition

Patents

  • Systems and methods for publishing profiled content, US 9870427 — Issued Jan 16, 2018
  • Systems and Methods for Publishing Profiled Content, US 8805883 — Issued Aug 12, 2014

Project Awards

  • Producer/Designer, “MTSU College of Media and Entertainment Wall of Fame interactive display”
    • CINDY Award – Silver Award, Public Service and Information, International Association of Audio-Visual Communicators — October 2017
    • Best of Competition Award – Interactive Media and Emerging Technology (Faculty), Solo Category, Broadcast Education Association — April 2017
    • Hermes Creative Awards – Gold Winner 2017
  • Producer/Interaction Designer, “USAA Educational Foundation website”
    • Silver Spur – 2000, Texas Public Relations Association
    • Outstanding Achievement (Public Service) – 2000 Texas Interactive Multimedia Awards, Austin Area Multimedia Association

Professional Awards

  • Professor Emeritus, Middle Tennessee State University — 2026
  • Middle Tennessee State University Career Influencer Award — 2024
  • Middle Tennessee State University Faculty That Makes a Difference Award — 2020, 2021, 2022, 2023
  • Middle Tennessee State University Faculty Fellow — 2014
  • MCA-I Chuck Webb Award for Outstanding Leadership and Service — 2005

Professional Affiliations

  • Broadcast Education Association (2016–Present) — Interactive Media and Emerging Technology Student Festival of Media Chair
  • Nashville User Experience Meetup
  • Nashville Podcasting Meetup
  • Nashville Product Management Meetup

Community & Industry Engagement

  • Member, Murfreesboro Technology Council (2023–2025)
  • Executive Board, Craft Content Nashville (2016–2021)
  • Content Capture Chair, WordCamp Nashville (2015–2017) and BarCamp Nashville (2012–2015)